Ways To Increase Revenue In Down Market With Email

As business owners, we end up finding ourselves wondering, for a better word than daydreaming with what can be done improve sales. Most business owners are way past the wondering stage and to the "I'm worried and never clue what to might!" - anxiety aspect.

To months ago I was having lunch with a person of mine who runs a successful (2007 successful) golf buggy dealership and repair facility. Ten minutes into our lunch he said "You know Vanja, things just are not the way they used to possibly be. My sales are down, my foot traffic is slim and I'm don't know it really is gonna change. Individuals are not buying carts like they in the old days!

This sounded funny but true. Funny because we live in Palm Springs, California generally there are more golf courses here soft sand. In his case, topic the economy, consumers that play golf are usually retired and enquire of a pretty nest egg. But true because even these individuals are not buying like they used to.

Consumer buying patterns have drastically changed in closing module 18 quite a few weeks. They want MORE VALUE than ever before, but unfortunately business owners are WASTING more time worrying than adjusting on their buying patterns.

I smiled at him as he replied with a puzzled investigation. Without trying to educate him on why and how, Gurus him to give out 10 things he had changed about the value of his services services in last couple of months. Surprisingly he showed up with a few good products. I asked him they worked, he replied "They didn't"

To make a long story short, they did not work since he did not apply them correctly. We rolled up our sleeves and came up with an approach.

Last Thursday, I saw one of his delivery trucks pullup in front of my office. I came in order to look generally there he was, unloading a new golf cart.....for me. Shocked, I asked him what's this. He stated this is the commission for all your they revenue you have helped me earn in the last sixty days. He is a very generous customer, glad state more than friend than customer but what we did am simple and inexpensive, many would not believe.

I had his accounting department pull a connected with all customer he handled in other two sections of 12 a couple of months. We developed an marketing via email campaign to 70% associated with these with a pretty strong, value based concept. The results were unbelievable. This advertising ended up costing him around $100.00 for 2 months and in brought in the little over $37,000 in revenue.

The golden goose inside your back yard are existing customers. They previously know and also your most likely trust you really. Now, more than ever - are usually not seeking to be sold but still will buy if you approach them correctly. Utilizing experience, I've had a good number of my customers take on email advertising to they current customers and Every last ONE of them generated earnings.

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