Five Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a fast growing channel for marketing that most businesses have only begun using in the last few years. However, it's very important to leverage in particular if you're putting resources into search engine optimization. Creating and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits may not be immediately evident. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share a piece of content This is referred to as social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for alexa ترتيب المواقع your site. Search engines evaluate these social signals and then use them as an indicator of quality when ranking content. It's a method of determining what content people find useful over what their algorithm determines to be top-quality. If something receives lots of social interaction it will be immediately identified.

2) Link Building
Long gone are the days of asking for websites to add links to your site. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. But how do you reach websites that are willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you post your content and alexa ترتيب المواقع share it with appropriate audiences that are willing to link to your content, when it's worthy of linking to. People who share your content with their friends and increase the reach of your content.

3.) Content Amplification
The quality of the content you publish, it's not going to achieve much success without amplification. Email marketing is great method to boost content but it's only going to be able to reach the people on your marketing list. Social media can help you increase the reach of your content. Once you share your content, your followers will connect with their friends in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you earn lots of relevant traffic and inbound links, as well as brand recognition and social signals All of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google calls this co-citation. Co-citations can be created by using social media to boost Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing as search results. This allows your business to show up in search results for search queries that are branded and not limited to your company website. It gets even more effective. Individual tweets from Twitter were once indexed and shown in search results, too which gave another means for your website to be ranked in the search results. The service was temporary for a few months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.