Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. While social media has been an increasing marketing channel in recent years, most companies have not yet started to benefit from it. This is especially true to consider if you're planning to invest in search engine optimization. While the advantages of social media may not seem immediately apparent, they are essential for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time now. If people tweet, share, like or comment on the content they like This is referred to as social engagement. The more social engagements your content receives, the more social signals you build to your site. Search engines analyze the social signals they receive, and use it as a quality factor when ranking content. It's a way of evaluating the quality of content that people are able to use over what their algorithm decides is top-quality. If an article receives lots of social shares it will be immediately classified.

2) Link Building
Long gone are the days of going out and asking for websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to link build using the old method: make quality content that is relevant. How do you reach websites that will link to your content, when the request is thought to be "unnatural"? Social media is your answer. Social media lets you post your content and share it with interested audiences who might be willing to link to your content, if it is worth linking to. They will also be able to share your content with their networks, further increasing the influence of your content.

3.) Content amplification
You can make all the top-quality content you like but it's not going to gain any traction without amplifying it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't reach those in your list of marketing contacts. Social media enables you to connect with new audiences through your content. When you share your content, your following will connect with their friends should they find it valuable. Then those people will also share it with their friends which will increase the reach of your content. In return, you will gain a lot of relevant traffic and شراء ساعات مشاهدة يوتيوب inbound links, as well as social signals , and brand awareness All of these are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since the search engines index social media sites, they are now showing on search results pages. This allows your brand to appear in search results for specific queries that aren't only restricted to your business's website. This gets better. Individual tweets from Twitter were once indexable and included in search results. This enabled your content to rank higher in search. The service was temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.