Five Reasons Social Media Is Essential For SEO

What does social media have to offer SEO? MWI gets these kinds of information from prospective and current clients. While social media has become an increasing marketing channel over the last few years, many companies haven't yet begun to profit from the potential of it. This is especially true for companies that are investing in SEO. The creation and management of social media accounts is extremely crucial to support SEO efforts, though the benefits may not be immediately obvious. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for شراء ساعات مشاهدة يوتيوب quite some period of time. If people tweet, share, like or comment on an article it is referred to as a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your website. These social signals are used by search engines to rank content. This is a method for search engines to decide the content that people are most interested in and what their algorithms consider good quality. A piece of content can be instantly indexed when it's getting a lot of social interaction.

2) Link Building
It's long gone of soliciting websites to add links to your site. In the wake of Google's Panda and Penguin algorithm SEOs must do link building by hand - create high quality content that is worthy of linking. How can you get your content to websites who are willing to link to your website, even if you ask them directly, which would be thought to be "unnatural"? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to link to it should it be worth linking to. They will also connect your content to their networks and increase the reach of your content.

3) Content Amplification
You can write all the top-quality content you like however it will not gain any traction without amplifying it. Marketing via email can be an effective method to increase the reach of your content but it will only reach those in your marketing list. You can also reach new audiences via social media. After you have shared your content, your followers will also share it with their following when they are satisfied with the content. Then those people will share it with their following which will increase the reach of your content. In return, you will gain a lot of relevant traffic including inbound links, social signals , and brand awareness All of which are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site's content and the degree to which it should be trusted in its ranking algorithms. In addition to boosting your content social media can also help create brand awareness. This is what Google calls a co-citation. These co-citations can be built via social media in order to increase Google's trust as well as aid with branded searches.

5) Social Indexing
Since the search engines index social media sites and display them in search results pages. This allows your company to appear in search results that include branded searches on more than just your company website. However, it's even more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too giving another opportunity for your website to be ranked in the search results. That was only temporary for a couple of months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.