Five Reasons Social Media Is Essential For SEO

What do social media have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent years, شراء لايكات فيسبوك most companies haven't yet begun to benefit from it. This is crucial if you are investing in search engine optimization. Making and شراء لايكات فيسبوك managing social media accounts is important for supporting SEO initiatives, but their benefits aren't immediately apparent. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time now. If people tweet, share, like, comment or share the content This is referred to as social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your site. Social signals are utilized by search engines to rank content. It's a method of determining what content people find useful and what their algorithm decides is of good quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone from the moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: make quality content that is relevant. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to link to your content, in the event that it's worth linking to. Those people will also connect your content to their network which increases the power of your content.

3) Content Amplification
You can create all the top-quality content you like however, it will not get much traction without amplification. Email marketing can be great method to boost content but it's only going to get to those on your marketing list. Social media allows you to connect with new audiences through your content. If you share your content, the people who follow you will also spread it to their networks in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition and are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google calls a co-citation. Making these co-citations with social media can help increase Google's trust and confidence in your website as well as helping by using branded search terms.

5) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they appear in search result pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. However, it's even more than that. Individual tweets from Twitter were previously indexed and appeared in search results, too providing another method for your website to be ranked in search. This was just temporary for a few months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.