5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly expanding channel of marketing that many companies have only started making use of in the last few years, شراء مشتركين يوتيوب but it's vital to take advantage of it - especially if you're investing efforts in SEO. While the advantages of social media may not seem immediately obvious, they are essential for SEO aid. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement is when people like, comment or share tweets on a piece of content. Content that has more engagements on social media will be able to show more social signals. Search engines evaluate the social signals they receive, شراء مشتركين يوتيوب and then use them as a quality factor when ranking the content. This is a method for search engines to determine what people find most useful and what algorithm they believe to be top-quality. The content you've created can also be indexed instantly if it's receiving a lot of social engagement.

2.) Link Building
It's long gone of asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to do link building the traditional way by creating high-quality content which is relevant to linking. How do you reach out to websites which are willing to hyperlink to your website, even if they are considered "unnatural"? Social media is your answer. Social media allows you to expose your content to people who are willing to link to your content, should it be worth linking to. People who connect your content to their friends and increase the reach of your content.

3.) Content Amplification
You can make all the top-quality content you like but it's not going to gain any traction without amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your marketing database. Social media lets you reach new audiences with your content. When you share your content, your following will share it with their following if they find it useful. They will then also share it with their friends which will increase the reach of your content. In return, you will gain lots of relevant traffic and inbound links, as well as branding awareness and social signals All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing in search results pages. This lets your brand show up in search results for branded search queries that are not limited to the site of your business. But there's more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well which gave another means to ensure your content's ranking in the search results. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.