5 Reasons Why Social Media Is Crucial For SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has become an increasing channel for marketing in recent times, many firms haven't yet begun to benefit from the potential of it. This is crucial when you're investing in SEO. While the benefits of social media may not be immediately apparent, they're crucial to SEO aid. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some time now. Whenever people tweet, like, comment or share the content that is known as a social engagement. The more the number of social interactions that a piece content has, the more social signals you build to your site. Search engines look at these social signals and use it as an element of quality when evaluating content. This allows search engines to identify what people find most useful and what their algorithm deems good quality. If the content you're looking at is receiving lots of social interaction It can be quickly classified.

2.) Link Building
It's been a long time when you could make a request for links from other websites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way to create quality content that is linked-worthy. How do you reach websites that will link to your content, when the request is considered "unnatural"? Social media is the way to go. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, in the event that it's worth linking to. They will also be able to share your content with other people and increase your reach.

3.) Content Amplification
You can create all the good-quality content that you wish to, but it won't gain any traction without amplifying it. Marketing via email is an effective method to increase the reach of your the content you create, but it won't reach people in your list of marketing contacts. Social media lets you increase the reach of your content. When you share your content, those who follow you will connect with their friends if they find it useful. Then those people will also share it with their friends and increase your reach. As a result, you get a lot of relevant traffic including inbound links, social signals and brand awareness All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your site's content and the extent to which it can be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's trust and help with brand-name searches.

5) Social Indexing
Since search engines index social media sites and display them up in search results pages. This allows your brand to be listed in search results on specific queries that aren't exclusive to your site. But there's more than that. Tweets on their own from Twitter could be indexed and were displayed in search results. This allowed your site to rank higher on search. It was only temporary for a few months until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, شراء مشتركين يوتيوب so it's important to leverage it for getting your content ranked.