5 Reasons Why Social Media Is Crucial For SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding channel of marketing that many companies have only just begun taking advantage of in the past couple of years, yet it's vital to take advantage of it - especially if you're investing resources in SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some period of time. A social engagement happens when people comment, like, share, or tweet about a piece of content. The more social engagements a piece of content is able to get, the more social signals you build to your site. Search engines analyze the social signals they receive, and consider it an indicator of quality when ranking the content. This is a way for search engines to know what content people consider to be most valuable and also what they consider to be top-quality. A piece of content can be quickly indexed if it's receiving a lot of social interactions.

2) Link Building
The days of asking for websites to link to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links in by using the traditional method of creating good quality content that is pertinent. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media is the way to go. Social media lets you share your content with interested audiences who might be willing to link to it, when it's worthy of linking to. These users will then spread your content among others increasing your influence.

3) The amplifying of content
It doesn't matter how good the content you publish, it's not going to gain traction unless you amplify it. Email marketing can be an effective method to increase the reach of your content but it's only going to get to those on your marketing list. You can also reach new audiences via social media. If you share your content with your followers, they'll share it with their own followings in the event that they find it helpful. This will allow them to be able to share your content with their followers, increasing your reach. In return, you will gain many relevant visitors and inbound links, as well as branding awareness and social signals - all of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as how much it is believed to be in its ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. Making these co-citations with social media can improve the trust Google has in your web page and شراء لايكات فيسبوك also assist by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now appear on the search results pages. This allows your brand شراء لايكات فيسبوك to appear in search results for search queries that are branded and not only restricted to your business's website. It gets even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results, too providing another method for your website to be ranked in search. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.