5 Reasons Social Media Is Crucial For SEO

What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun using in the last few years, however it's crucial to make use of - especially if you're investing resources into SEO. Making and managing social media accounts are essential to aid in SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for شراء ساعات مشاهدة يوتيوب ranking for some period of time. Whenever people tweet, like, comment or share the content they like it is referred to as a social engagement. The more the number of social interactions that a piece content has, the more social signals it will bring to your site. Search engines evaluate the social signals they receive, and use them as a quality factor when ranking the content. This is a way for search engines to know the most popular content and what algorithm they believe to be as high-quality. If an article receives lots of engagement on social media It can be quickly classified.

2.) Link Building
It's past the period when you could just get hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs must create links in using the old-fashioned method to create quality content that is link-worthy. How do you reach out to websites that are willing to link to your content, if they are considered "unnatural"? Social media is the solution. Social media allows you to publish your content to people who are willing to link to your content, should it be worth linking to. People who share your content with their network, further increasing the influence of your content.

3) Content Amplification
You could create any excellent content you'd like to however, it will not get significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it will only reach people within your marketing database. The possibility of reaching new audiences is through social media. If you post your content to your followers, they'll also share it with their personal followers if they find it helpful. These people will then share it with their following, شراء ساعات مشاهدة يوتيوب further increasing your reach. In return, you earn a lot of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. Google refers to this as co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media profiles, they are now showing in search results pages. This allows your business to show up on search results when you type in branded search queries , which is more than the site of your business. It's more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity for your website to be ranked in search. However, it was only temporary it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.