5 Reasons Social Media Is Crucial For SEO

What does social media have to have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent years, most businesses have yet to benefit from it. This is particularly important if you are investing in SEO. Setting up and managing social media accounts are important for supporting SEO initiatives, but the benefits may not be immediately apparent. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for alexa ترتيب المواقع some time. A social engagement is when people like, comment, share, or tweet on a piece of content. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to know what people find most useful and what their algorithms consider as high-quality. If an article receives lots of social engagement It can be quickly classified.

2.) Link Building
It's long gone from the time when you could make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to create links in by hand alexa ترتيب المواقع to create quality content that is worthy of linking. What is the best way to reach websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media can help. Social media lets you expose your content to of relevant audiences that may be influenced to link to it should it be worthy of linking to. These people may also promote your content to their networks which will increase the impact of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it's not going to gain traction unless you amplify it. Email marketing is an effective method to increase the reach of your content , but it can only get to those on your list of marketing contacts. Social media enables you to reach new audiences with your content. When you share your content, the people who follow you will spread it to their networks in the event that they find it helpful. The people who share it will recommend your content to their followers, thereby increasing your reach. As a result, you get a lot of relevant traffic, inbound links, brand recognition and social signals All of these are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines a lot about the quality of your website as well as the extent to which it can be respected in their ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. This is what Google refers to as a co-citation. These co-citations can be developed through social media to improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear in the search results pages. This lets your company's brand appear in search results for branded queries that are not restricted to your website. But it gets even better than that. Individual tweets from Twitter were once indexed and displayed in the search results. This allowed your website to rank higher on the results of a search. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.