Misconceptions And Reality About Online Search Engine Optimization
Gone are the days when you could just stuff a website with keywords galore hoping to win the search engines' favor. Now SE's have means of determining what a website is about beyond merely looking at keywords - this process is called "latent semantic indexing".
If you have created a website just for fun then you don't have to worry too much about how to improve its search engine ranking. The situation is different if you are running a business type website. In that case you might want to promote your business online and to do all that is needed for this purpose. That is where search engine optimization takes its place.
Network with other websites owners/blog owners - Write down an ideal list of the 10 websites you would love to get a link from. Once you have that list try and network and build relationships with the website owners. Overtime they may decide to link to you and this may really help improve your search engine rankings.
No H1 or H2 tags. Some web designers opt to use images for their website's headers and titles. Using images for titles and headers do look pretty, but they make the search bot's job more difficult in establishing the content hierarchy of a particular page. So, instead of using images, try using H1 and H2 tags and optimize them with your chosen keywords.
There are lots of things that have to be done by any web master if he wants to have a very good search engine ranking. First the content should be quality content and you should be updating it quite regularly. You should have keyword rich content. You should first do a lot of research in finding out keywords which your prospective customers will be using while searching on the internet. Then you have to get content accordingly. This can immensely help in improving search engine ranking. But, never use content which is only focusing on keywords and have no substance. You have to strike a good balance between the both.
search engine news Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.
The first step is to analyze the site. This is the least fun step, as the optimizer must look at the meta-tags (the code that describe the site to search engine) and compare them to the text on the site, as well as other tags found on the site. By comparing these tags, the optimizer can get a feel for the site, as well as any issues when it comes time to actually optimize the site.
