Brand Development Systems Guidance
Entrepreneurship offers our government the option to create more employment opportunities for its citizens. There are plenty of challenges that face an entrepreneur in our country but with the right strategies at hand, we can overcome the challenges. The alleviation of such problems will create an ample environment for the thriving of entrepreneurship.
How Exactly To create a Brand is no way different from founding your business. It takes time. Gradually you can create Brand Equity. Brand equity is the differential effect when consumers react more favorably to a brand than to a generic or unbranded version of the exact same product. Whenever we think of buying a mobile phone the very first name strikes us is - the iPhone. Ask why? It's as a result of comfort and authenticity delivered by iPhone to its users.
Apple throughout their years of research and experience has created a state in our mind of ultimate luxury and comfortability in utilizing their products. There may be a couple of more similar products of others in line with Apple iPhone and might be superior to that, but the identity of iPhone gives it the edge over others- regardless of what the price tag is. This edge will be the Brand Equity.
Among the many advantages of becoming an entrepreneur, 5 were directly responsible of my jump from a secure job to my entrepreneurial adventure. Four of these advantages may be summed up in one word: Freedom. The fifth one is, according to me, the most critical advantage of being a entrepreneur.
The very first as well as maybe most obvious rationale why I started to dream about becoming an entrepreneur was money. The truth is, I grew up being told that I had to study long and tough to get an excellent, secure and well-paid job. So I ended up having a 4-year college degree and a master degree, ready to receive the all the money I thought my academic degrees would get me. After all, I studied long and hard and accumulated huge student debts during the process, I would obviously be gratified with a really good salary, charity right? Wrong! As I got into the market, I soon realized that some friends with basic high school were paid nearly around I was! Even worse, they got out of school 6 or 7 years before me so they didn't have debts and were able to accumulate a fair sum of money. I realized that basic demand vs. offer was far more very important to get well paid than a master degree. This really is when I began to read about all the advantages of becoming an entrepreneur. I didn't take me too much period to understand that almost if not all of the really rich people were entrepreneurs. Many had college degrees, many didn't. The only important point were their capability to identify market demands and to answer these demands with great value. If I could rapidly offer the market enough value, in enough quantity, to answer its needs or wants, I would get rich. I would get out of debts a lot more quickly than by holding on to a safe and secure job that would only get me a tiny raise each year. Getting rich quickly was the main good thing about becoming an entrepreneur that motivated me to quit my secure job. In fact, the only way to get more money by staying an employee would have been to get old! I could have changed the world, I wouldn't have matter to my boss... the only way to earn more was to get older. The benefit of being a entrepreneur is that it doesn't matter that you'll be 25, 40, or 60 years of age or that you've got a college degree or not. If you have a really brilliant idea, you will take advantage of it.
