5 Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to take advantage of the potential of it. This is crucial for companies that are investing in search engine optimization. While the advantages of social media may not be immediately apparent, they are crucial to SEO help. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. A social engagement happens when people comment, like or share tweets about content. The more social engagements your content has, alexa ترتيب المواقع the more social signals you can build for your website. These social signals are used by search engines to determine the quality of the content. This allows search engines to know what people find most useful and what algorithm they believe to be top-quality. If the content you're looking at is receiving lots of social engagement it will be immediately classified.

2) Link Building
It's long gone from the time when you could get hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs must build links the traditional way - create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to share it with others, if it is worth linking to. They will also share your content with their friends which will increase the impact of your content.

3) Content amplification
The quality of your content is, it's not going to gain traction unless you amplify it. Email marketing is great method to boost the content you create, but it won't reach people in your marketing list. The possibility of reaching new audiences is via social media. If you share your content with your followers, they'll also share it with their personal followings If they are satisfied with the content. This will allow them to be able to share your content with their followers, which will increase your reach. You'll also get relevant traffic and inbound links as well as social signals and brand awareness These are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since the search engines index social media sites which means they show on search results pages. This allows your company to appear in search results for branded search queries , which is more than just your own website. However, alexa ترتيب المواقع it's even more than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your website to be ranked higher in the search results. It was only for a short time, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.