5 Reasons Why Social Media Is Crucial For SEO

What does social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun using in the past couple of years, yet it's essential to utilize it - especially if you're investing funds into SEO. Making and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits may not be immediately obvious. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their algorithm for شراء لايكات فيسبوك ranking. When people tweet, like, comment or share a piece of content that is known as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to rank the content. This is a method for search engines to decide what people find most useful and also what they consider to be high-quality. If an article is receiving lots of social engagement it will be immediately indexable.

2) Link Building
Long gone are the days of asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to link build the old-fashioned way: write good quality content that is pertinent. How do you get in touch with websites willing to link to your site if you ask them directly, which is an "unnatural" link building technique? Social media is the solution. Social media can help you put your content in front of the right people, who could be convinced to link to it if it's worth linking to. These people may also be able to share your content with their friends, further increasing the influence of your content.

3.) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it'll only reach the people in your marketing database. It is possible to reach new audiences through social media. If you share your content, those who follow you will connect with their friends should they find it valuable. The people who share it will be able to share your content with their followers, increasing your reach. In return, you will gain many relevant visitors, inbound links, branding awareness and social signals All of these are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website and how much it is trusted in its ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since the search engines are able to index social media sites and display them as search results. This allows your business to be listed in search results on brand-related queries, which aren't exclusive to your site. It gets even better. Tweets on their own from Twitter were once indexed and displayed in the search results. This allowed your site to be more prominent in searches. The service was temporary for a few months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.