Five Reasons Why Social Media Is Important For SEO
What the heck does social media have to have to do with SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun taking advantage of in the past couple of years, yet it's crucial to make use of when you're investing funds into search engine optimization. Creating and managing social media accounts are extremely important to assist in SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons why social media is essential for SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Whenever people tweet, like or comment on an article that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you send to your site. These social signals are used by search engines to rank content. This allows search engines to know what people find most useful and what their algorithm deems high-quality. If something has a high amount of social shares, it can be instantly identified.
2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the old fashioned way and create content of high-quality that is worthy of linking. But how do you reach websites willing to link to your content if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media lets you place your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. These people will promote your content to others increasing your influence.
3) Content amplification
It doesn't matter how high-quality the content you publish, it won't achieve much success unless you amplify it. Email marketing can be great method to boost the content you create, but it won't get to those on your marketing list. You can also reach new audiences through social media. If you publish your content to your followers, they will share it with their own followers if they find it helpful. This will allow them to promote your content to their followers, increasing the reach of your content. You'll also get relevant traffic as well as inbound linking as well as social signals and brand awareness All of which can be utilized by search engines to make to determine the quality of your content.
content amplification lifecycle
4.) Brand Recognition and Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. This is what Google refers to as a co-citation. These co-citations are built via social media in order to increase Google's trust and help with branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear on results pages for search engines. This lets your brand show up in search results for زيادة مشاهدات اليوتيوب (Get Source) branded searches on more than the site of your business. It's more than that. Individual Tweets from Twitter were once indexed and shown in search results too giving another opportunity to ensure your content's ranking in search. It was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.
