5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? MWI receives these kinds of information from prospective and current clients. Social media is an incredibly expanding channel of marketing that many companies have only started taking advantage of in the last few years, but it's very important to leverage when you're investing resources into SEO. The creation and management of social media accounts are crucial to support SEO efforts, although the benefits of social media aren't always evident. From the myriad of reasons to think about social media as a part of your online strategy, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some period of time. Whenever people tweet, like, comment or share a piece of content, this is called a social engagement. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way of evaluating what content people find useful and what their algorithm decides is good quality. A piece of content could be quickly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It is long past the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write top-quality content that's relevant. But how do you reach websites that are willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media is your answer. Social media enables you to present your content in front of relevant groups of people who may be attracted to link to it should it be worthy of linking to. Those people will also connect your content to their networks, further increasing the influence of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it's not going to achieve much success without amplification. Marketing via email is great method to boost the content you create, but it won't reach people in your marketing list. The possibility of reaching new audiences is via social media. Once you share your content, your following will spread it to their networks when they are satisfied with the content. Then those people will share it with their following and زيادة مشاهدات اليوتيوب increase your reach. In return, you gain many relevant visitors, inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your website , and will also help with branded search queries.

5) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This allows your brand to appear in search results for search queries that are branded and not only restricted to your business's website. It gets even better. Individual tweets from Twitter were once searchable and displayed in search results. This allowed your site to rank higher on searches. The program was only temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.