5 Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has been a growing channel for marketing in recent years, the majority of businesses have yet to make use of the potential of it. This is crucial to consider if you're planning to invest in search engine optimization. Making and managing social media accounts are extremely important for supporting SEO efforts, though the benefits may not be immediately apparent. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for a long time. When people share content via Twitter, Facebook, comment or share an article it is referred to as a social engagement. Content that has more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be high-quality. If the content you're looking at has a high amount of engagement on social media it will be immediately classified.

2.) Link Building
It is long past the moment when you could simply go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to build links using the old-fashioned method to create quality content which is relevant to linking. How do you reach out to websites that will link to your website, even if asking them directly would be considered "unnatural"? Social media can help. Social media enables you to put your content in front of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. Those people will also be able to share your content with their network which will increase the impact of your content.

3) Content Amplification
No matter how top-quality the content you publish, it won't be popular in the absence of amplifying it. Sure, email marketing is an excellent method to amplify content, but it can only reach those in your marketing database. The possibility of reaching new audiences is via social media. When you share your content, those who follow you will be able to share it with their followers should they find it valuable. These people will then share it with their following, further increasing your reach. You will also gain relevant traffic and inbound links social signals, شراء ساعات مشاهدة يوتيوب as well as brand awareness and can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines a lot about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since the search engines are able to index social media sites and display them on search results pages. This allows your business to show up in search results for your branded search queries that are not limited to just your own website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too - enabling another way to ensure your content's ranking in the search results. That was only temporary for a few months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.