5 Reasons Social Media Is Essential For SEO

What do social media have to have to do with SEO? At MWI we hear this a lot from current and prospective clients. While social media has been an increasing marketing channel in recent years, most companies haven't yet begun to make use of it. This is particularly important for companies that are investing in SEO. While the benefits of using social media may not be immediately obvious, they are crucial to SEO support. Of the many reasons to think about the use of social media in your online strategy Here are five advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long period of time. When people tweet, like or comment on the content they like that is known as a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Search engines evaluate these signals from social media, and then use them as an index of quality when ranking the content. This allows search engines to decide what content people consider to be most valuable and also what they consider to be as high-quality. If an article is receiving lots of social interaction, it can be instantly indexed.

2) Link Building
It's long gone of asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithm SEOs must create links in using the old-fashioned method - create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it in the event that it's worth linking to. People who be able to share your content with other people and increase your reach.

3.) Content Amplification
You can make all the high quality content you want, but it won't gain much traction without amplification. Email marketing is an effective way to boost content, but it will only be able to reach people who are in your database of marketing. Social media enables you to expand your reach with your content. Once you share your content, the people who follow you will also spread it to their networks when they are satisfied with the content. They will then share it with their following, زيادة مشاهدات اليوتيوب further increasing your reach. You will also gain relevant traffic through inbound linking, social signals, and brand recognition These can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site's content and how much it should be believed to be in its ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Since search engines are able to index social media accounts, they are now showing in search results pages. This allows your business to be displayed in search results for brand-related queries, which aren't limited to your company website. It's even better. Individual tweets from Twitter were once searchable and زيادة مشاهدات اليوتيوب displayed in search results. This allowed your site to rank higher in the results of a search. The program was only temporary, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.