Five Reasons Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI, we get lots of questions from our potential and current clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun to take advantage of over the last few years, however it's crucial to make use of particularly if you're investing resources into SEO. While the benefits of social media may not seem immediately obvious, they are essential for SEO aid. From the myriad of reasons to think about social media as a part of your strategy for online, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. Social engagements occur when users like, share on, share or tweet about an article. The more social engagements a piece of content receives, the more social signals you send to your site. Search engines analyze the social signals they receive, and then use them as an indicator of quality when ranking content. This allows search engines to identify the content that people are most interested in and also what they consider to be as high-quality. If something receives a lot of social engagement the content can be classified.

2) Link Building
There are no more days of asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the old fashioned way - create high quality content that is link-worthy. But how do you reach websites willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is the solution. Social media allows you to present your content in front of relevant audiences that may be attracted to link to it if it's worth linking to. These people will promote your content to others, increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it will not be popular without amplification. Sure, شراء مشتركين يوتيوب (recommended site) email marketing is an excellent method to amplify the content, but it'll only reach those in your database of marketing. Social media can help you expand your reach with your content. If you send your content out to your followers, they'll also share it with their personal followers in the event that they find it helpful. Then those people will also share it with their friends and increase your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand recognition All of which can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website as well as the extent to which it can be trusted in its ranking algorithms. In addition to boosting your content Social media can also to increase awareness of your brand. This is what Google calls a co-citation. The creation of these co-citations via social media can help increase Google's trust in your website , and will also help with branded search queries.

5.) Social Indexing
Since search engines are able to index social media sites these profiles are now showing in search results pages. This enables your brand to be displayed in search results for branded search queries that are not limited to the site of your business. However, it's even more than that. Individual tweets on Twitter were initially indexed and included in search results, too which gave another means for your website to be ranked in search. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.