Five Reasons Why Social Media Is Important For SEO
What does social media have to relate to SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started making use of in the last few years. However, it's very important to leverage - especially if you're investing resources into search engine optimization. The creation and management of social media accounts are extremely important for supporting SEO efforts, although the benefits of social media aren't always apparent. From the myriad of reasons you should think about social media as part of your online strategy There are five main reasons it's important for SEO.
1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. A social engagement is when users like, share or share a tweet on a piece of content. A piece of content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank the content. It's a way of evaluating the quality of content that people are able to use over what their algorithm determines to be top-quality. If something receives lots of social shares it will be immediately indexed.
2.) Link Building
It's been a long period when you could just get links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the old fashioned way to create quality content that is worthy of linking. How do you reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media can help. Social media lets you share your content with people who are willing to share it with others, should it be worth linking to. They will also promote your content to their network which will increase the impact of your content.
3.) Content Amplification
It doesn't matter how good your content is, شراء متابعين تويتر it will not gain traction without amplification. Sure, email marketing is a great way to amplify content, but it will only reach the people in your database of marketing. You can reach new audiences via social media. After you have shared your content, your followers will also share it with their following if they find it useful. Then those people will also share it with their friends which will increase the reach of your content. In return, you will gain a lot of relevant traffic and inbound links, as well as social signals and brand awareness All of these are utilized by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Communication and Awareness
Brand image and recognition can tell search engines an awful lot about the overall quality of your site and how much it should be respected in their ranking algorithms. Aside from amplifying your content social media also aids in increase brand recognition. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google's trust and help with search results that are branded.
5) Social Indexing
Since search engines are able to index social media accounts, they are now showing in search results pages. This allows your business to be listed in search results on specific queries that aren't limited to your company website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results as well - enabling another way for your website to be ranked in the search results. It was only for a short time, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.
