5 Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years, but it's vital to take advantage of it when you're investing resources into SEO. Setting up and managing social media accounts is important for supporting SEO initiatives, but the benefits of social media aren't always evident. Out of the numerous reasons to consider the use of social media in your online strategy Here are five advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some period of time. Social engagement occurs when users like, share or share a tweet about a piece of content. A piece of content that has more social engagements is likely to have more social signals. Search engines evaluate these signals from social media, and use it as an indicator of quality when ranking the content. It's a method of determining what content is popular with users over what their automated algorithm decides is of good quality. If an article receives lots of social interaction it will be immediately identified.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to your site. With the advent of Google's Panda and Penguin algorithm SEOs have to do link building the old fashioned way to create quality content that is linked-worthy. How do you reach websites who are willing to link to your website, even if they are thought to be "unnatural"? Social media is your answer. Social media can help you expose your content to of relevant groups of people who may be influenced to link to it if it's worth linking to. These people will be able to share your content with other people increasing your influence.

3) Content Amplification
You can make all the high quality content you want however it will not gain much traction without amplification. Email marketing is a great way to amplify content, but it will only reach people within your marketing database. You can also reach new audiences through social media. After you have shared your content, the people who follow you will share it with their following if they find it useful. The people who share it will share your content with their followers, which will increase your reach. As a result, you get many relevant visitors, inbound links, social signals and brand awareness These are all used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand شراء لايكات فيسبوك Sensibilization and Brand
Search engines use brand image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Social media can help build brand awareness and شراء لايكات فيسبوك increases the quality of the quality of your content. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they appear on search result pages. This allows your business to be listed in search results on branded queries that are not only restricted to your business's website. However, it's even more than that. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your content to rank higher on searches. However, it was only temporary it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.