5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only begun using in the past couple of years, yet it's very important to leverage - especially if you're investing funds into SEO. The creation and management of social media accounts is important for supporting SEO efforts, even though the benefits are not immediately evident. Of the many reasons to think about social media as part of your online strategy, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long time now. A social engagement is when people like, comment on, share or tweet about a piece of content. The more social engagements your content receives, the more social signals you send to your site. Social signals are utilized by search engines to determine the quality of the content. It's a way of evaluating the quality of content that people are able to use over what their algorithm determines to be top-quality. If the content you're looking at receives a lot of social shares it will be immediately indexed.

2) Link Building
There are no more days of soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: alexa ترتيب المواقع create quality content that is relevant. How do you reach websites that are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the way to go. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, should it be worth linking to. People who promote your content to others and increase your reach.

3.) Amplification of content
No matter how top-quality the content you publish, it's not going to get much traction without amplification. Marketing via email is a great way of amplifying the content you create, but it won't get to those on your list of marketing contacts. Social media enables you to reach new audiences with your content. If you share your content, your following will also spread it to their networks should they find it valuable. Then those people will spread the word to their networks to increase your reach. You'll also get relevant traffic and inbound links as well as social signals and brand recognition All of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines will use your brand's name and alexa ترتيب المواقع reputation to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust and confidence in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since the search engines are able to index social media sites, they are now showing on search results pages. This lets your company's brand be displayed in search results for branded queries that are not exclusive to your site. It gets even better. Individual tweets from Twitter were once indexed and included in the search results. This allowed your website to be more prominent in the results of a search. The service was temporary for a couple of months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.