5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear this a lot from the current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only started using in the past couple of years, yet it's vital to take advantage of it particularly if you're investing efforts in SEO. The creation and management of social media accounts are extremely essential to aid in SEO efforts, even though their benefits aren't immediately evident. Of the many reasons to consider the use of social media in your strategy for online There are five main reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some period of time. A social engagement happens when people comment, like or share tweets about a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your website. Search engines evaluate these signals from social media, and use it as a quality factor when ranking the content. This allows search engines to determine the content that people are most interested in and what their algorithm deems good quality. If something has a high amount of social shares it will be immediately identified.

2.) Link Building
It's long gone of soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make high-quality content that is relevant. But how do you reach websites that are willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is your solution. Social media can help you present your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. These people may also connect your content to their networks which will increase the impact of your content.

3) Content Amplification
The quality of the content you publish, it won't gain traction without amplification. Email marketing can be an excellent method of amplifying the content you create, but it won't reach people in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you post your content to your followers, they'll be sure to share it with their own followings when they find it useful. These people will then promote your content to their followers, increasing your reach. You'll also get relevant traffic as well as inbound linking as well as social signals and brand recognition and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines can use brand name and reputation to determine the credibility of your website and alexa ترتيب المواقع how trustworthy it should be within their ranking algorithms. Alongside boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations can be built through social media to improve Google's trust and help with branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now and alexa ترتيب المواقع this means that they appear on results pages for search engines. This lets your brand be displayed in search results that include branded search queries that are not limited to the site of your business. It gets even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your content to rank in search. The service was temporary for a few months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.