5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasing marketing channel in recent years, most companies haven't yet begun to profit from it. This is especially important for companies that are investing in search engine optimization. Creating and managing social media accounts are important for supporting SEO efforts, although the benefits are not immediately obvious. From the myriad of reasons to consider social media as a part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and شراء ساعات مشاهدة يوتيوب other major search engines have been using online chat as part of their algorithm for ranking for a long time. When people tweet, like, comment or share a piece of content, this is called a social engagement. Content that has more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to measure what content people find useful over what their automated algorithm determines to be good quality. A piece of content can be instantly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create quality content that is relevant. How do you get in touch with websites that are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it, if it is worth linking to. They will also promote your content to others and increase your reach.

3) Content Amplification
You can create all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Email marketing can be an excellent method of amplifying content but it will only be able to reach the people on your list of marketing contacts. Social media lets you reach new audiences with your content. If you publish your content to your followers, they'll also share it with their personal followings if they find it helpful. These people will then be able to share it with their followers which will increase the reach of your content. In return, you gain many relevant visitors such as inbound links, social signals , and brand awareness - all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and شراء ساعات مشاهدة يوتيوب awareness can inform search engines an awful lot about the overall quality of your site's content and how much it should be trusted in its ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. Google calls this co-citation. Building these co-citations using social media will help improve Google's trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now appear on the search results pages. This allows your brand to be listed in search results on search queries that are branded and not exclusive to your site. It's more than that. Individual tweets from Twitter could be indexed and displayed in search results. This allowed your content to be more prominent in the results of a search. The program was only temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.