Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? MWI gets this kind of information frequently from clients who are prospective or current. Social media is a fast expanding marketing channel that many companies have only just begun using in the past few years, but it's essential to utilize it in particular if you're putting funds into search engine optimization. Although the benefits of social media might not be immediately apparent, they're vital for SEO help. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. When people tweet, like or comment on the content they like it is referred to as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to rank content. It's a way of evaluating the quality of content that people are able to use over what their automated algorithm decides is good quality. If something is receiving lots of engagement on social media, it can be instantly identified.

2) Link Building
Long gone are the days of soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to do link building the traditional way and create content of high-quality that is linked-worthy. How do you reach out to websites who are willing to link to your content, if asking them directly would be considered "unnatural"? Social media can help. Social media lets you share your content with interested audiences who might be willing to link to it, should it be worth linking to. People who promote your content to their network and increase the reach of your content.

3.) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Marketing via email is a great way of amplifying the content you create, but it won't get to those on your list of marketing contacts. Social media lets you reach new audiences with your content. Once you share your content, your following will also be able to share it with their followers in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. In return, you earn lots of relevant traffic such as inbound links, branding awareness and social signals - all of which are utilized by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can boost Google's trust in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since search engines index social media sites which means they show as search results. This allows your company to appear in search results for your branded search queries , which is more than just your company website. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your content to rank in the search results. The service was temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, زيادة مشاهدات اليوتيوب so it's important to leverage it for getting your content ranked.