Five Reasons Social Media Is Essential For SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only begun to take advantage of over the past few years. However, it's very important to leverage when you're investing funds into SEO. While the benefits of using social media may not be immediately obvious, they are crucial for SEO help. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some period of time. A social engagement happens when users like, share or share a tweet about content. The more the number of social interactions that a piece content gets, شراء متابعين تويتر the greater social signals you build to your website. These social signals are used by search engines to rank content. It's a method of determining the quality of content that people are able to use over what their automated algorithm decides is of high quality. If something receives lots of social engagement the content can be indexed.

2.) Link Building
It's long gone of going out and asking for websites to add links to your site. In the wake of Google's Panda and Penguin algorithm SEOs must build links the traditional way to create quality content that is linked-worthy. How do you reach out to websites that will link to your content, if asking them directly would be thought to be "unnatural"? Social media is the solution. Social media lets you publish your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. People who connect your content to their networks which increases the power of your content.

3.) Amplification of content
You could create any high quality content you want however it will not gain an enormous amount of attention without amplification. Email marketing can be an effective method to increase the reach of your content but it will only get to those on your marketing list. You can reach new audiences via social media. If you share your content, the people who follow you will also share it with their following in the event that they find it helpful. Then those people will spread the word to their networks, further increasing your reach. You'll also get relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google's trust and confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear on the search results pages. This enables your brand to appear in search results that include branded search queries , which is more than just your company website. However, it's even more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too - enabling another way to ensure your content's ranking in the search results. The program was only temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.