Five Reasons Why Social Media Is Essential For SEO

What exactly does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the past few years, زيادة مشاهدات اليوتيوب but it's very important to leverage particularly if you're investing funds into SEO. While the benefits of using social media may not seem immediately obvious, they are essential for SEO help. From the myriad of reasons to consider social media as a part of your strategy for online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some period of time. If people tweet, share, like or comment on a piece of content, this is called a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to determine what content is popular with users and what their algorithm decides is of good quality. A piece of content could be instantly indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
It's long gone from the period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the old-fashioned way: write quality content that is relevant. How do you reach out to websites that will link to your site, if asking them directly would be considered "unnatural"? Social media is the solution. Social media can help you expose your content to of relevant groups of people who may be attracted to link to it if it's worth linking to. These users will then be able to share your content with other people and increase your reach.

3) Content Amplification
You can make all the high quality content you want however, it will not get any traction without amplifying it. Email marketing can be a great way of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media can help you connect with new audiences through your content. If you publish your content to your followers, they'll share it with their own followers in the event that they find it helpful. This will allow them to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition, all of which are used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
The brand's identity and reputation can tell search engines a lot about the quality of your site's content and how much it is respected in their ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. This is what Google refers to as a co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since search engines index social media sites these profiles are now showing on search results pages. This enables your brand to appear in search results that include branded search queries that are not limited to the site of your business. However, it's even more than that. Tweets on their own from Twitter were once indexable and included in search results. This allowed your content to rank higher in the results of a search. The service was temporary for a couple of months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.