Five Reasons Social Media Is Essential For SEO

What exactly does social media have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only just begun making use of in the past few years, but it's very important to leverage when you're investing efforts in search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO efforts, even though their benefits aren't immediately apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and شراء لايكات فيسبوك other major search engines have been using online chat as part of their ranking algorithms for a long years now. Social engagement occurs when people comment, like on, share or tweet about a piece of content. Content with more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. This is a way for search engines to decide what content people consider to be most valuable and what algorithm they believe to be as high-quality. Content can also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
It is long past the time that you could solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media lets you share your content with interested audiences who might be willing to link to it, should it be worth linking to. Those people will also connect your content to their friends, further increasing the influence of your content.

3.) Content Amplification
You can create all the high quality content you want however, it will not get significant traction without the aid of amplification. Marketing via email is great method to boost content , but it can only reach those in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you share your content with your followers, they'll spread it to their own followers when they find it useful. They will also recommend your content to their followers, increasing the reach of your content. You'll also get relevant traffic as well as inbound linking, social signals, and brand recognition All of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines many things about the quality of your site and the degree to which it should be respected in their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google refers to as co-citation. Co-citations can be created via social media in order to increase Google's credibility and aid in brand-name searches.

5) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in results pages for search engines. This allows your business to appear in search results for brand-related queries, which aren't exclusive to your site. It's even better. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means for your website to be ranked in the search results. That was only temporary for a few months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.