5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a fast expanding channel of marketing that many businesses have only begun to take advantage of over the last few years. However, it's essential to utilize it - especially if you're investing funds into search engine optimization. While the advantages of social media are not immediately obvious, they are essential for SEO support. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some period of time. A social engagement happens when people like, comment, share, or tweet about content. Content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithms consider high-quality. If an article receives lots of social engagement, it can be instantly identified.

2) Link Building
Long gone are the days of going out and soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs must do link building the old fashioned way by creating high-quality content that is worthy of linking. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media is your answer. Social media lets you post your content and share it with people who are willing to link to it when it's worthy of linking to. These users will then be able to share your content with other people, increasing your influence.

3.) Content amplification
You can write all the high quality content you want however, it will not get significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they'll be sure to share it with their own followers If they are satisfied with the content. This will allow them to promote your content to their followers, increasing the reach of your content. As a result, you get a lot of relevant traffic, inbound links, branding awareness and social signals All of these are used by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site and how much it is trusted in its ranking algorithms. Alongside boosting your content social media also aids in create brand تزويد متابعين تيكتوك awareness. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's credibility and aid in branded searches.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show in search results pages. This lets your company's brand show up in search results for branded queries that are not only restricted to your business's website. But there's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well which gave another means to get your content noticed in search. However, it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.