Five Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. While social media has been an increasing marketing channel over the last few years, many businesses have yet to take advantage of it. This is crucial for companies that are investing in search engine optimization. Making and managing social media accounts is important to assist in SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement happens when users like, share on, share or alexa ترتيب المواقع tweet on a piece of content. Content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to determine the content that people consider useful in comparison to what their algorithm decides is of good quality. If a piece of content receives lots of social shares the content can be classified.

2.) Link Building
It's been a long period when you could just go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make quality content that is relevant. How do you get in touch with websites that are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also promote your content to others and boost your authority.

3) Content amplification
You can write all the high quality content you want, but it won't gain an enormous amount of attention without amplification. Marketing via email can be great method to boost content but it will only get to those on your list of marketing contacts. Social media allows you to increase the reach of your content. If you post your content to your followers, alexa ترتيب المواقع they'll also share it with their personal followings in the event that they find it helpful. This will cause them to also share it with their friends, further increasing your reach. As a result, you get an abundance of relevant traffic, inbound links, branding awareness and social signals - all of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in brand-name searches.

5) Social Indexing
Since search engines index social media websites which means they show as search results. This enables your brand to appear in search results for branded search queries that are not limited to the site of your business. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results too providing another method to ensure your content's ranking in search. It was only temporary for a couple of months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.