5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly expanding marketing channel that many companies have only just begun taking advantage of in the past couple of years, yet it's crucial to make use of when you're investing funds into SEO. Creating and managing social media accounts are extremely important for supporting SEO efforts, even though the benefits may not be immediately obvious. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. A social engagement happens when people like, comment on, share or tweet on a piece of content. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. Search engines analyze these social signals and use it as an element of quality when evaluating the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm determines to be of good quality. The content you've created can be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2) Link Building
The days of going out and asking for websites to add links to yours. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to build links by hand to create quality content that is linked-worthy. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media allows you to post your content and share it with appropriate audiences that are willing to link to your content, in the event that it's worth linking to. People who share your content with others increasing your influence.

3.) Amplification of content
You could create any top-quality content you like, but it won't gain significant traction without the aid of amplification. Email marketing is great method to boost the content you create, but it won't reach those in your marketing list. Social media can help you increase the reach of your content. If you publish your content to your followers, they will also share it with their personal followers If they are satisfied with the content. These people will then spread the word to their networks, further increasing your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. Making these co-citations with social media can boost Google's trust in your company website as well as helping with branded search queries.

5) Social Indexing
Since search engines are able to index social media accounts and display them as search results. This lets your company's brand be displayed in search results for specific queries that aren't only restricted to your business's website. It's more than that. Individual Tweets from Twitter were once indexed and shown in search results, شراء متابعين تيك توك too - enabling another way to get your content noticed in the search results. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.