5 Reasons Why Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. Social media is a fast growing marketing channel that most companies have only just begun making use of in the last few years, but it's essential to utilize it when you're investing funds into search engine optimization. While the benefits of social media might not be immediately obvious, they are essential for SEO help. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long period of time. Whenever people tweet, like or comment on an article it is referred to as a social engagement. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. This is a method for search engines to know the most popular content and also what they consider to be top-quality. If something has a high amount of social interaction, it can be instantly classified.

2) Link Building
It's long gone of going out and asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs must do link building using the old-fashioned method - create high quality content that is link-worthy. But how do you reach sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is your solution. Social media lets you expose your content to of relevant groups of people who may be attracted to link to it if it's worth linking to. Those people will also share your content with their networks which will increase the impact of your content.

3) The amplifying of content
It doesn't matter how good the content you publish, it's not going to gain traction in the absence of amplifying it. Sure, email marketing is an excellent method to amplify the content, but it'll only reach those in your database of marketing. Social media enables you to reach new audiences with your content. If you post your content to your followers, they'll share it with their own followings If they are satisfied with the content. These people will then be able to share it with their followers which will increase the reach of your content. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand recognition These are used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website and how much it is considered reliable in their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Since search engines index social media profiles and display them up in search results pages. This lets your company's brand show up in search results for brand-related queries, which aren't exclusive to your site. This is even better. Individual Tweets from Twitter were initially indexed and included in search results, too - enabling another way to get your content noticed in search. The service was temporary for a couple of months, until Google took the decision to end it , شراء مشتركين يوتيوب up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.