5 Reasons Why Social Media Is Crucial For SEO

What the heck does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. Although social media has been an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to benefit from the potential of it. This is particularly important if you are investing in search engine optimization. While the advantages of social media are not immediately apparent, they're crucial to SEO help. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time now. Social engagements occur when people comment, like or share a tweet about a piece of content. A piece of content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It's a way to determine what content is popular with users in comparison to what their algorithm decides is of good quality. If an article is receiving lots of social engagement It can be quickly classified.

2.) Link Building
It's long gone of asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. What is the best way to reach websites who are willing to link to your site, if asking them directly would be considered "unnatural"? Social media can help. Social media lets you share your content with relevant audiences who may be willing to link to it, should it be worth linking to. People who spread your content among others and increase your reach.

3) The amplifying of content
The quality of the content you publish, it won't be popular in the absence of amplifying it. Email marketing is an excellent way to increase the reach of your content, but it can only reach people within your database of marketing. It is possible to reach new audiences via social media. If you share your content with your followers, they will share it with their own followers if they find it helpful. This will cause them to be able to share it with their followers, further increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking, شراء متابعين تويتر social signals, and brand awareness and can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines much about the credibility of your site's content and the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google calls this co-citation. Building these co-citations using social media will help improve Google's trust and confidence in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now, which means they now appear on the search results pages. This lets your company's brand be displayed in search results for search queries that are branded and not exclusive to your site. But there's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity for your website to be ranked in search. That was only temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.