Five Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only started taking advantage of in the last few years, but it's very important to leverage when you're investing efforts in SEO. Although the benefits of social media are not immediately apparent, they're essential for SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. A social engagement happens when users like, share or share a tweet about a piece of content. Content that has more engagements on social media will be able to show more social signals. Search engines evaluate the social signals they receive, and use them as an index of quality when ranking the content. This allows search engines to know what content people consider to be most valuable and what their algorithm deems top-quality. If something receives lots of engagement on social media the content can be indexed.

2.) Link Building
It is long past the moment when you could simply solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create good quality content that is pertinent. But how do you reach sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" link building technique? Social media is the answer. Social media can help you present your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. These people may also promote your content to their networks which increases the power of your content.

3) The amplifying of content
You can make all the excellent content you'd like to however it will not gain significant traction without the aid of amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach those in your marketing database. You can reach new audiences via social media. If you share your content with your followers, they'll spread it to their own followings when they find it useful. These people will then be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic and زيادة مشاهدات اليوتيوب - socialwb.com, inbound links social signals, as well as brand awareness These are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your website as well as how much it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can improve Google's trust in your company web page and also assist with search queries that are personalized.

5) Social Indexing
Since the search engines index social media websites, they are now showing up in search results pages. This lets your brand show up in search results for your branded search queries on more than only your website. It's even more effective. Individual tweets from Twitter were once indexed and shown in search results too which gave another means for your content to rank in search. This was just temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.