Five Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is rapidly growing channel for marketing that most companies have only started making use of in the last few years, however it's crucial to make use of in particular if you're putting efforts in search engine optimization. Making and managing social media accounts are extremely important to assist in SEO efforts, although their benefits aren't immediately obvious. There are many reasons why you should consider social media as a part of your strategy for online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines measure these social signals and use them as an indicator of quality when ranking the content. This allows search engines to decide what people find most useful and what their algorithms consider as high-quality. If the content you're looking at has a high amount of social interaction, it can be instantly identified.

2) Link Building
It's past the moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that's relevant. How do you get in touch with websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you share your content with people who are willing to link to it, in the event that it's worth linking to. These users will then share your content with others and increase your reach.

3) Content Amplification
You can create all the top-quality content you like however, it will not get an enormous amount of attention without amplification. Email marketing is an effective way to boost content, but it can only reach those in your marketing database. Social media can help you increase the reach of your content. Once you share your content, the people who follow you will share it with their following should they find it valuable. They will then spread the word to their networks which will increase the reach of your content. In return, you earn lots of relevant traffic and inbound links, as well as branding awareness and social signals All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as a co-citation. These co-citations can be built by using social media to boost Google's trust and help with brand-name searches.

5) Social Indexing
Since search engines index social media accounts which means they show up in search results pages. This lets your company's brand be displayed in search results for search queries that are branded and not limited to your company website. This is even more effective. Individual tweets from Twitter were once indexed and shown in search results too providing another method to get your content noticed in search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.