5 Reasons Social Media Is Important For SEO

What do social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, but it's vital to take advantage of it particularly if you're investing resources in search engine optimization. While the advantages of social media may not seem immediately apparent, they are vital for SEO support. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some time. Social engagement occurs the time when people share, like, comment on, share or tweet about content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate these social signals and consider it an indicator سيرفر زيادة اشتراكات of quality when ranking the content. This is a method for search engines to know what content people consider to be most valuable and also what they consider to be high-quality. A piece of content can also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
It's been a long period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links the traditional way: create high-quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is thought to be an "unnatural" link building technique? Social media is your answer. Social media lets you present your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. People who share your content with their networks, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to achieve much success unless you amplify it. Marketing via email is great method to boost content , but it can only get to those on your marketing list. Social media lets you connect with new audiences through your content. If you post your content to your followers, they will also share it with their personal followings in the event that they find it helpful. The people who share it will promote your content to their followers, which will increase your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand recognition, all of which are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines much about the credibility of your website as well as the extent to which it can be respected in their ranking algorithms. Social media helps to build an image for your business and also boosts your content. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media websites which means they show in search results pages. This allows your business to show up on search results when you type in branded searches on more than just your company website. It's more than that. Tweets on their own from Twitter could be indexed and displayed in the search results. This allowed your website to be ranked higher in searches. However, it was only temporary the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.