5 Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, most companies have not yet started to make use of it. This is particularly important for companies that are investing in SEO. Although the benefits of social media might not be immediately apparent, they are vital for SEO help. Of the many reasons to consider social media as part of your strategy for online, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Social engagements occur when people like, زيادة مشاهدات اليوتيوب comment, share, or tweet on a piece of content. The more social engagements a piece of content has, the more social signals you send to your website. Search engines measure the social signals they receive, and then use them as a quality factor when ranking the content. It's a way to measure what content people find useful over what their algorithm determines to be of good quality. If an article receives lots of social engagement, it can be instantly identified.

2) Link Building
It's long gone of soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to create links in the old fashioned way - create high quality content that is link-worthy. What is the best way to reach websites that are willing to link to your site, if they are considered "unnatural"? Social media is the answer. Social media lets you share your content with relevant audiences who may be willing to share it with others, when it's worthy of linking to. Those people will also be able to share your content with their network, further increasing the influence of your content.

3.) Content Amplification
You can write all the top-quality content you like however it will not gain much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it can only reach those in your database of marketing. Social media allows you to expand your reach with your content. If you publish your content to your followers, they will spread it to their own followings when they find it useful. This will allow them to be able to share your content with their followers, increasing your reach. In return, you gain lots of relevant traffic, inbound links, branding awareness and social signals All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's trust and assist with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now which means that they appear in the search results pages. This allows your business to show up on search results when you type in branded searches on more than only your website. This is even more effective. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your site to rank higher on search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.