Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun using in the last couple of years, yet it's crucial to make use of in particular if you're putting efforts in SEO. Creating and managing social media accounts is extremely important for supporting SEO efforts, although the benefits are not immediately apparent. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some period of time. Whenever people tweet, like, comment or share the content they like This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is of good quality. Content can be instantly indexed whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone from the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create high-quality content that is relevant. But how do you reach websites that are willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media is the solution. Social media allows you to post your content and share it with people who are willing to share it with others, if it is worth linking to. People who connect your content to their friends which increases the power of your content.

3) Content Amplification
You can create all the high quality content you want however, it will not get much traction without amplification. Email marketing is an excellent way to increase the reach of your content, شراء متابعين تويتر but it can only reach people within your database of marketing. Social media lets you expand your reach with your content. If you post your content to your followers, they will share it with their own followers If they are satisfied with the content. The people who share it will be able to share your content with their followers, which will increase your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness - all of which are utilized by search engines to assess content quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site's content and how much it should be considered reliable in their ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. Google calls this co-citation. Building these co-citations using social media can boost Google's trust in your company website as well as helping with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This allows your business to show up in search results for brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results too which gave another means for your website to be ranked in the search results. This was just temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.