5 Reasons Why Social Media Is Crucial For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun making use of in the last few years, but it's crucial to make use of when you're investing funds into SEO. Setting up and managing social media accounts is crucial to support SEO efforts, although the benefits of social media aren't always apparent. Out of the numerous reasons why you should consider social media as a part of your strategy for online Here are five reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. The more social engagements your content receives, the more social signals you can build for your website. Search engines measure these social signals and use them as an index of quality when ranking the content. This is a way for search engines to determine the content that people are most interested in and what their algorithm deems top-quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of engagement on social media.

2) Link Building
It's long gone from the time when you could solicit links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make high-quality content that is relevant. How do you reach websites who are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, when it's worthy of linking to. These people may also share your content with their network which increases the power of your content.

3.) Content Amplification
You can write all the excellent content you'd like to however it will not gain an enormous amount of attention without amplification. Email marketing is a great way to amplify content, but it'll only reach those in your database of marketing. The possibility of reaching new audiences is via social media. When you share your content, your followers will also spread it to their networks when they are satisfied with the content. These people will then also share it with their friends, further increasing your reach. You'll also get relevant traffic, inbound linking social signals, as well as brand recognition, all of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be within their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in search results that are branded.

5.) Social Indexing
Since the search engines index social media websites these profiles are now showing as search results. This lets your company's brand show up in search results for branded queries that are not exclusive to your site. It's even more effective. Tweets on their own from Twitter were once searchable and included in search results. This allowed your site to be ranked higher in search. It was temporary, however, and زيادة متابعين تويتر Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.