Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasing marketing channel in recent years, most companies have not yet started to take advantage of it. This is especially true when you're investing in search engine optimization. Setting up and managing social media accounts is crucial to support SEO efforts, even though their benefits aren't immediately apparent. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. A social engagement is when people comment, like, alexa ترتيب المواقع share, or tweet on a piece of content. The more social engagements a piece of content is able to get, the more social signals you can build for your website. Search engines look at these social signals, and then use them as an element of quality when evaluating the content. This allows search engines to identify the most popular content and what algorithm they believe to be as high-quality. The content you've created can be quickly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
There are no more days of going out and asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method and create content of high-quality which is relevant to linking. But how do you reach sites who are willing to link to your site if they are not directly approached as an "unnatural" link building method? Social media is your solution. Social media lets you expose your content to relevant audiences who may be willing to link to your content, should it be worth linking to. They will also share your content with their friends which increases the power of your content.

3) Content Amplification
You could create any top-quality content you like however, it will not get an enormous amount of attention without amplification. Email marketing can be great method to boost content , but it can only reach those in your marketing list. The possibility of reaching new audiences is via social media. After you have shared your content, your following will also spread it to their networks when they are satisfied with the content. These people will then share it with their following which will increase the reach of your content. In return, you will gain lots of relevant traffic such as inbound links, brand recognition and social signals - all of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand alexa ترتيب المواقع Awareness & Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand awareness and amplifies your content. This is what Google refers to as a co-citation. Building these co-citations through social media can boost Google's trust in your company site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear in results pages for search engines. This lets your company's brand show up in search results for specific queries that aren't exclusive to your site. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results, too which gave another means for your website to be ranked in search. That was only temporary for a few months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.