Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or شراء متابعين تويتر are considering becoming clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to profit from the potential of it. This is particularly important when you're investing in SEO. While the advantages of social media are not immediately apparent, they are crucial for SEO support. There are many reasons to think about the use of social media in your online strategy Here are five reasons why it is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. A social engagement happens when people like, comment or share a tweet on a piece of content. The more social engagements a piece of content receives, the more social signals you build to your website. These social signals are used by search engines to determine the quality of content. It's a way to determine what content people find useful and what their algorithm decides is of high quality. If an article is receiving lots of social interaction it will be immediately classified.

2.) Link Building
It's past the period when you could just get links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to create links in the traditional way - create high quality content that is worthy of linking. How do you get in touch with websites willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media lets you share your content with relevant audiences who may be willing to link to it when it's worthy of linking to. People who share your content with others increasing your influence.

3) The amplifying of content
You could create any top-quality content you like however, it will not get any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it can only reach people within your marketing database. Social media enables you to increase the reach of your content. After you have shared your content, the people who follow you will also share it with their following should they find it valuable. These people will then share your content with their followers, increasing your reach. As a result, you get an abundance of relevant traffic and inbound links, as well as brand recognition and social signals These are all used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it must be within their ranking algorithms. Alongside boosting your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations using social media will help improve Google's trust in your site, as well as aiding by using branded search terms.

5) Social Indexing
Since the search engines index social media websites and display them on search results pages. This lets your company's brand be listed in search results on specific queries that aren't restricted to your website. It's more than that. Tweets on their own from Twitter were once searchable and included in the search results. This enabled your content to be ranked higher in searches. This was just temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.