5 Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasing channel for marketing over the last few years, many companies haven't yet begun to benefit from the potential of it. This is crucial when you're investing in SEO. Setting up and managing social media accounts are extremely crucial to support SEO efforts, although the benefits of social media aren't always evident. Of the many reasons to consider social media as a part of your strategy for online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. Search engines measure the social signals they receive, and use them as a quality factor when ranking content. This allows search engines to determine what people find most useful and what algorithm they believe to be as high-quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social interactions.

2) Link Building
It's long gone from the period when you could just go out and ask for links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs have to build links the traditional way and create content of high-quality that is link-worthy. How can you get your content to websites who are willing to link to your site, if you ask them directly, which would be thought to be "unnatural"? Social media is your answer. Social media allows you to put your content in front of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. People who share your content with their network which will increase the impact of your content.

3.) The amplifying of content
You could create any good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only reach those in your marketing database. It is possible to reach new audiences via social media. Once you share your content, your following will spread it to their networks should they find it valuable. This will cause them to be able to share it with their followers and increase your reach. In return, you earn a lot of relevant traffic and inbound links, as well as brand recognition and social signals All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines use brand name and reputation to determine the quality of your site and شراء ساعات مشاهدة يوتيوب how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in search result pages. This allows your business to appear in search results for search queries that are branded and not limited to your company website. It's even more effective. Individual tweets from Twitter were initially indexed and included in search results as well - enabling another way to ensure your content's ranking in the search results. The program was only temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.