5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing over the last few years, many businesses have yet to make use of the potential of it. This is especially true when you're investing in SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, although the benefits are not immediately apparent. Of the many reasons to consider social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time now. Whenever people tweet, like, comment or share the content, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. Search engines analyze these signals from social media, and consider it a quality factor when ranking the content. This is a way for search engines to decide what people find most useful and what algorithm they believe to be good quality. If an article receives lots of social shares it will be immediately classified.

2) Link Building
It's long gone from the period when you could just make a request for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach sites who are willing to link to your site if asking them directly is considered an "unnatural" link building method? Social media is the solution. Social media enables you to place your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. They will also share your content with others and increase your reach.

3) Content Amplification
You could create any top-quality content you like however, it will not get any traction without amplifying it. Email marketing is an excellent method to amplify content, but it will only reach people within your database of marketing. Social media enables you to increase the reach of your content. When you share your content, your following will also connect with their friends if they find it useful. They will then spread the word to their networks to increase your reach. Additionally, شراء مشتركين يوتيوب (read the article) you will gain relevant traffic through inbound linking as well as social signals and brand awareness and can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear in the search results pages. This allows your company to show up on search results when you type in branded search queries that are not limited to the site of your business. But there's more than that. Individual tweets on Twitter were previously indexed and appeared in search results as well providing another method for your website to be ranked in the search results. That was only temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.