Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing marketing channel that most businesses have only recently begun making use of in the last few years. However, it's crucial to make use of particularly if you're investing efforts in search engine optimization. While the advantages of social media may not be immediately obvious, they are crucial for SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. If people tweet, share, like or comment on the content, this is called a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Search engines measure the social signals they receive, and consider it a quality factor when ranking content. It's a way of evaluating what content is popular with users over what their algorithm determines to be of good quality. The content you've created can also be indexed instantly if it's receiving a lot of social interaction.

2) Link Building
It's long gone from the time when you could get links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating high-quality content that is relevant. How can you get your content to websites that are willing to link to your website, even if the request is thought to be "unnatural"? Social media is the answer. Social media can help you place your content in front of people who are interested and could be influenced to link to it if it's worth linking to. These people will spread your content among others, increasing your influence.

3.) Content Amplification
You could create any top-quality content you like but it's not going to gain any traction without amplifying it. Sure, email marketing is an effective way to boost content, but it will only reach those in your database of marketing. Social media lets you reach new audiences with your content. Once you share your content, your followers will also spread it to their networks when they are satisfied with the content. Then those people will spread the word to their networks and increase your reach. In return, you will gain a lot of relevant traffic including inbound links, social signals , and brand awareness All of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site and the extent to which it can be trusted in its ranking algorithms. In addition to boosting your content Social media can also build brand awareness. This is what Google refers to as co-citation. These co-citations can be built through social media to improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since the search engines index social media websites which means they show on search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. It gets even better. Individual tweets on Twitter were initially indexed and زيادة مشاهدات اليوتيوب included in search results, too giving another opportunity to ensure your content's ranking in the search results. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for زيادة مشاهدات اليوتيوب getting your content ranked.