Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear this a lot from the current and potential clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to make use of the potential of it. This is particularly important for companies that are investing in SEO. While the benefits of using social media might not be immediately obvious, they are crucial for SEO help. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some period of time. A social engagement happens when users like, share or share tweets about an article. The more social interactions a piece of content is able to get, the more social signals you can build for your site. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify what people find most useful and also what they consider to be high-quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social interaction.

2) Link Building
It's been a long time when you could make a request for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. How do you reach out to websites that are willing to link to your content, if they are thought to be "unnatural"? Social media is the solution. Social media lets you share your content with relevant audiences who may be willing to link to it should it be worth linking to. People who promote your content to others and increase your reach.

3.) Amplification of content
The quality of your content is, it's unlikely to get much traction without amplification. Marketing via email is great method to boost content but it's only going to get to those on your marketing list. You can also reach new audiences through social media. If you send your content out to your followers, they'll share it with their own followers If they are satisfied with the content. Then those people will also share it with their friends, further increasing your reach. You'll also get relevant traffic as well as inbound linking as well as social signals and شراء مشتركين يوتيوب brand recognition, all of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be within their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can help increase Google's trust in your company site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines index social media profiles, they are now showing on search results pages. This lets your brand show up in search results for your branded search queries that are not limited to only your website. However, it's even more than that. Individual tweets from Twitter were once searchable and displayed in search results. This enabled your content to be more prominent in searches. It was only for a short time, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.