Five Reasons Why Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has been a growing channel for marketing over the last few years, many businesses have yet to benefit from the potential of it. This is especially important when you're investing in SEO. While the advantages of social media might not be immediately apparent, they're vital for SEO help. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. Social engagement occurs when people comment, like or share a tweet about content. A piece of content with more social engagements will be able to show more social signals. Search engines analyze these signals from social media, and use it as an indicator of quality when ranking the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm determines to be top-quality. If the content you're looking at is receiving lots of social shares It can be quickly classified.

2) Link Building
It's long gone of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links by using the traditional method of creating high-quality content that is relevant. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is your solution. Social media allows you to place your content in front of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These users will then spread your content among others and boost your authority.

3) Amplification of content
No matter how top-quality your content is, it's unlikely to get much traction unless you amplify it. Sure, email marketing is an effective way to boost content, but it can only reach people within your marketing database. Social media allows you to expand your reach with your content. Once you share your content, your following will also share it with their following in the event that they find it helpful. This will cause them to share it with their following, further increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, brand recognition and social signals - all of which are utilized by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines a lot about the quality of your website and the degree to which it should be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. Making these co-citations with social media can improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for شراء مشتركين يوتيوب a number of years now, which means they now appear in search result pages. This lets your brand show up in search results that include branded searches on more than just your company website. It gets even more effective. Individual tweets on Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in the search results. This was just temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.