5 Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun making use of in the last few years. However, it's crucial to make use of - especially if you're investing resources in SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, even though the benefits may not be immediately obvious. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you build to your site. Search engines measure these signals from social media, زيادة استماعات ساوند كلاود and consider it a quality factor when ranking content. It's a method of determining what content people find useful over what their automated algorithm decides is good quality. If the content you're looking at receives lots of engagement on social media the content can be indexed.

2) Link Building
The days of going out and asking for websites to add links to yours. With the advent of Google's Panda and Penguin algorithm SEOs must do link building by hand - create high quality content which is relevant to linking. How do you reach websites which are willing to hyperlink to your website, even if they are thought to be "unnatural"? Social media is the solution. Social media lets you expose your content to of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These users will then be able to share your content with other people increasing your influence.

3) Content amplification
The quality of your content is, it won't achieve much success until you amplify it. Marketing via email is an effective method to increase the reach of your content , but it can only be able to reach the people on your marketing list. It is possible to reach new audiences through social media. If you share your content with your followers, they'll share it with their own followers If they are satisfied with the content. This will cause them to be able to share it with their followers and زيادة استماعات ساوند كلاود increase your reach. In return, you gain many relevant visitors such as inbound links, social signals and brand awareness All of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can tell search engines many things about the quality of your website and how much it should be believed to be in its ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google refers to as co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since the search engines index social media profiles, they are now showing as search results. This allows your company to appear in search results for your branded search queries on more than just your company website. This is even better. Individual tweets on Twitter were initially indexed and included in search results too which gave another means to get your content noticed in the search results. This was just temporary for a couple of months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.