5 Reasons Why Social Media Is Crucial For SEO

What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun using in the past few years. However, it's essential to utilize it in particular if you're putting funds into search engine optimization. Although the benefits of social media might not be immediately apparent, they're vital for SEO aid. From the myriad of reasons you should think about social media as a part of your online strategy There are five main reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and شراء ساعات مشاهدة يوتيوب other search engines rely on online conversation as part of their algorithm for ranking. When people tweet, like or comment on an article, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to decide what people find most useful and also what they consider to be good quality. If something has a high amount of social shares it will be immediately identified.

2.) Link Building
It's past the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating good quality content that is pertinent. How can you get your content to websites who are willing to link to your content, if asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to post your content and share it with interested audiences who might be willing to share it with others, should it be worth linking to. These users will then be able to share your content with other people increasing your influence.

3) Content Amplification
You could create any high quality content you want but it's not going to gain significant traction without the aid of amplification. Marketing via email is great method to boost content but it will only be able to reach the people on your list of marketing contacts. It is possible to reach new audiences via social media. If you share your content, your following will also spread it to their networks should they find it valuable. These people will then be able to share it with their followers and increase your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand awareness and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your site's content and the degree to which it should be considered reliable in their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. This is what Google calls co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your web page and also assist with branded search queries.

5.) Social Indexing
Since search engines are able to index social media sites and display them up in search results pages. This allows your brand to be listed in search results on branded queries that are not limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexed and included in search results. This allowed your website to be more prominent in the search results. This was just temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.