Five Reasons Why Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only begun taking advantage of in the last few years, but it's very important to leverage in particular if you're putting resources in search engine optimization. While the advantages of social media may not be immediately apparent, they are essential for SEO support. Of the many reasons why you should consider social media as part of your overall strategy to be online, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time. Social engagement occurs the time when people share, like, شراء متابعين تيك توك comment or share tweets on a piece of content. The more social engagements your content is able to get, the more social signals it will bring to your site. Search engines look at these signals from social media, and then use them as an indicator of quality when ranking content. It's a way of evaluating the content that people consider useful and what their algorithm decides is of high quality. If the content you're looking at receives a lot of engagement on social media the content can be identified.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create top-quality content that's relevant. What is the best way to reach websites who are willing to link to your website, even if the request is considered "unnatural"? Social media is your solution. Social media allows you to place your content in front of relevant audiences that may be convinced to link to it if it's worth linking to. These users will then spread your content among others and increase your reach.

3) Amplification of content
The quality of your content is, it's unlikely to get much traction unless you amplify it. Email marketing is an excellent method of amplifying content but it will only reach those in your list of marketing contacts. Social media enables you to reach new audiences with your content. After you have shared your content, your followers will connect with their friends if they find it useful. This will allow them to share your content with their followers, increasing the reach of your content. You'll also get relevant traffic as well as inbound linking social signals, as well as brand awareness and can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust in your company website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Since the search engines are able to index social media profiles which means they show up in search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. It gets even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity to get your content noticed in search. The program was only temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.