5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is rapidly expanding channel of marketing that many businesses have only begun to take advantage of over the last few years. However, it's very important to leverage - especially if you're investing resources into SEO. While the benefits of social media might not be immediately apparent, they're crucial to SEO support. From the myriad of reasons to think about the use of social media in your online strategy, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and شراء ساعات مشاهدة يوتيوب other major search engines have been using online chat in their ranking algorithms for quite some time now. Whenever people tweet, like, comment or share the content they like it is referred to as a social engagement. Content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. This is a method for search engines to identify what content people consider to be most valuable and what algorithm they believe to be as high-quality. A piece of content can be instantly indexed if it's receiving a lot of social engagement.

2.) Link Building
It's past the time that you could solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to create links in the traditional way by creating high-quality content that is link-worthy. How do you reach out to websites that will link to your content, when the request is thought to be "unnatural"? Social media can help. Social media allows you to publish your content to appropriate audiences that are willing to share it with others, should it be worth linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content Amplification
You can create all the good-quality content that you wish to, but it won't gain any traction without amplifying it. Email marketing is a great way of amplifying the content you create, but it won't reach people in your marketing list. Social media enables you to reach new audiences with your content. If you share your content with your followers, they will be sure to share it with their own followers if they find it helpful. They will also promote your content to their followers, thereby increasing your reach. In return, you gain lots of relevant traffic including inbound links, social signals and brand awareness - all of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines many things about the quality of your site and how much it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media profiles which means they show up in search results pages. This allows your brand to appear in search results for branded queries that are not limited to your company website. But there's more than that. Tweets on their own from Twitter were once searchable and displayed in the search results. This allowed your site to rank higher in search. The service was temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.